A visual Breakdown of Luxury Branding x Design

This project was created as part of my Graphic Design course at Bentley University. The assignment asked us to take a complex topic and break it down for a general audience.

I chose to focus on Luxury Branding x Design, exploring ten key ways that luxury brands communicate identity, heritage, and exclusivity through design.

This project draws on examples from a range of leading luxury brands, including Chanel, Burberry, Louis Vuitton, Hermès, Tiffany & Co., Vogue, Prada, Céline, Saint Laurent, Calvin Klein, Bottega Veneta, Cartier, Gucci, Dior, Versace, Lamborghini, and Apple. These companies were used to illustrate how design shapes luxury branding across logos, typography, packaging, international relevance, negative space, digital motion, storytelling, collections, color palettes, and physical retail spaces.