As a Digital Marketing Assistant for professional ballerina Abigail Simon, I had the opportunity to work on a unique and exciting project of promoting her choreography featured in the Adam Sandler film Happy Gilmore 2 . From creating engaging posts and stories to helping shape the online presence around her work, I focused on building momentum and visibility across platforms in the lead-up to the film’s release. One of the highlights of this experience was attending the premi

Having previously attended both Paris Fashion Week and New York Fashion Week, I had already gained valuable insight into the fashion industry and started building meaningful connections. However, this season it was the first time I experienced it all from behind the scenes. After applying months in advance and being accepted, I joined as a Marketing Intern for NYFW SS26. In this role, I was deeply involved in shaping the creative content strategy for real-time event coverage,

In my Fashion Photography course at Bentley University, I dissected Virgil Abloh’s Off-White Fall/Winter 2020 menswear show, titled “Tornado Warning,” presented at Paris Fashion Week. This image reflects Virgil Abloh’s show, Tornado Warning , which references his metaphor of “collaborative tornado” that he describes as his creative process. This is one of my favorite runway shows because it feels distinctly different from others, as it frames the pieces as something lived in

As part of my Sports Marketing coursework at Bentley University, I recently completed an in-depth analysis focused on the athleisure and athletic footwear industry, with a spotlight on Nike. This post presents my full analysis, including market trends, strategic insights, and a SWOT breakdown of Nike’s positioning in today’s highly competitive sportswear space. Sports Topic Analysis: Athleisure & Athletic Footwear Introduction/Background to Topic The athleisure and athletic

As part of my Strategic Marketing Management course at Bentley University, I conducted an in-depth industry, competitor, and company analysis on Liquid Death, one of the fastest-growing and most unconventional brands in the premium bottled water space. This assignment challenged me to explore the broader bottled water industry, evaluate key competitors like Essentia Water, and assess Liquid Death’s internal capabilities through a full SWOT analysis. The project offered valuab

This project was created as part of my Graphic Design course at Bentley University. The assignment asked us to take a complex topic and break it down for a general audience. I chose to focus on Luxury Branding x Design, exploring ten key ways that luxury brands communicate identity, heritage, and exclusivity through design. This project draws on examples from a range of leading luxury brands, including Chanel, Burberry, Louis Vuitton, Hermès, Tiffany & Co., Vogue, Prada, Céli

During my Press & VIP Marketing internship at Paul Smith, I gained a well-rounded introduction to the fashion industry. While my academic focus is on the business side of luxury fashion, this experience gave me the unique opportunity to engage with the creative and stylistic aspects of the industry as well. It was an enriching summer that deepened my understanding and appreciation of both the strategic and artistic sides of fashion. Here are some examples of styling I assiste

As a wrap-up of my Press & VIP Marketing Summer Internship at Paul Smith, I was asked to present my thoughts on upcoming people/influencers/trends etc to their PR team. It was an incredible opportunity to share insights, and especially meaningful as the only North American intern on the team this summer.

During my VIP, Press, & Marketing Summer 2025 Internship, I was asked to create multiple pitches for Father's day, Wedding Guests, and Swimwear lookbooks / gift guides — many of which were sent to editors at outlets like Esquire , Women’s Wear Daily , Vogue , and more. Father's Day Pitch: Wedding Guest Pitch: Swimwear Pitch: