As a Digital Marketing Assistant for professional ballerina Abigail Simon, I had the opportunity to work on a unique and exciting project of promoting her choreography featured in the Adam Sandler film Happy Gilmore 2 . From creating engaging posts and stories to helping shape the online presence around her work, I focused on building momentum and visibility across platforms in the lead-up to the film’s release. One of the highlights of this experience was attending the premi

Having previously attended both Paris Fashion Week and New York Fashion Week, I had already gained valuable insight into the fashion industry and started building meaningful connections. However, this season it was the first time I experienced it all from behind the scenes. After applying months in advance and being accepted, I joined as a Marketing Intern for NYFW SS26. In this role, I was deeply involved in shaping the creative content strategy for real-time event coverage,

In my Fashion Photography course at Bentley University, I dissected Virgil Abloh’s Off-White Fall/Winter 2020 menswear show, titled “Tornado Warning,” presented at Paris Fashion Week. This image reflects Virgil Abloh’s show, Tornado Warning , which references his metaphor of “collaborative tornado” that he describes as his creative process. This is one of my favorite runway shows because it feels distinctly different from others, as it frames the pieces as something lived in

As part of my Sports Marketing coursework at Bentley University, I recently completed an in-depth analysis focused on the athleisure and athletic footwear industry, with a spotlight on Nike. This post presents my full analysis, including market trends, strategic insights, and a SWOT breakdown of Nike’s positioning in today’s highly competitive sportswear space. Sports Topic Analysis: Athleisure & Athletic Footwear Introduction/Background to Topic The athleisure and athletic

As part of my Strategic Marketing Management course at Bentley University, I conducted an in-depth industry, competitor, and company analysis on Liquid Death, one of the fastest-growing and most unconventional brands in the premium bottled water space. This assignment challenged me to explore the broader bottled water industry, evaluate key competitors like Essentia Water, and assess Liquid Death’s internal capabilities through a full SWOT analysis. The project offered valuab

This project was created as part of my Graphic Design course at Bentley University. The assignment asked us to take a complex topic and break it down for a general audience. I chose to focus on Luxury Branding x Design, exploring ten key ways that luxury brands communicate identity, heritage, and exclusivity through design. This project draws on examples from a range of leading luxury brands, including Chanel, Burberry, Louis Vuitton, Hermès, Tiffany & Co., Vogue, Prada, Céli

During my Press & VIP Marketing internship at Paul Smith, I gained a well-rounded introduction to the fashion industry. While my academic focus is on the business side of luxury fashion, this experience gave me the unique opportunity to engage with the creative and stylistic aspects of the industry as well. It was an enriching summer that deepened my understanding and appreciation of both the strategic and artistic sides of fashion. Here are some examples of styling I assiste

As a wrap-up of my Press & VIP Marketing Summer Internship at Paul Smith, I was asked to present my thoughts on upcoming people/influencers/trends etc to their PR team. It was an incredible opportunity to share insights, and especially meaningful as the only North American intern on the team this summer.

During my VIP, Press, & Marketing Summer 2025 Internship, I was asked to create multiple pitches for Father's day, Wedding Guests, and Swimwear lookbooks / gift guides — many of which were sent to editors at outlets like Esquire , Women’s Wear Daily , Vogue , and more. Father's Day Pitch: Wedding Guest Pitch: Swimwear Pitch:

For my Luxury Marketing last assignment, my team and I reimagined Prada’s journey from its 1913 Milan origins to a digital-first powerhouse​​. We began with a concise brand overview, tracing Mario Prada’s leather-goods legacy through Miuccia Prada’s minimalist innovations, and mapped out key strengths, weaknesses, opportunities, and threats​​. Building on that foundation, we applied ten of the “anti-marketing” laws to show how Prada balances exclusivity with cultural relevanc

For my luxury marketing course, my group was assigned the task of creating a slideshow of some of our favorite luxury campaigns. Here are some examples of campaigns from Calvin Klien, Bottega Veneta, Miu Miu, Gucci, Loewe, Pierre Herme, and Jacquemus.

As a student in the Women’s Leadership Program at Bentley University, I’m constantly looking for real-world insights on how women navigate leadership across industries, especially in spaces I aspire to work in, like luxury. Recently, I watched a conversation between Nathalie Elbaz, CEO of Officine Universelle Buly, and Vanessa Moungar, Chief Diversity & Inclusion Officer at LVMH. Their discussion on the path from marketing to general management was not only inspiring but deep

Every spring, the Black United Body at Bentley University transforms campus with its highly anticipated annual Fashion Show: a celebration of Black creativity, culture, and style. With nearly 1,000 attendees each year, the show spotlights curated collections from Boston-based designers of color, modeled by Bentley students who dedicate months to preparation. This year’s theme, "Survival Mode," explored strength, resilience, and the power of expression. "PROFIT ENVOY" "BESSAM"

As digital marketing assistant for Abigail Simon, I was asked to craft a visual pitch to be featured on Good Morning America's segment.

Honored to have participated in the  L'Oréal  Brandstorm 2025 competition! This year’s challenge focused on rewriting the rules for beauty and skincare in the male segment by developing a product that directly targets men’s unique needs. From skincare and body care to hair and grooming habits, our goal was to create an innovative solution that prioritizes sustainability, inclusivity, technology, scalability, and feasibility.  Through this competition, I gained insights into c

Manolo Blahnik is more than just a luxury shoe brand, it is a symbol of timeless elegance, exquisite craftsmanship, and high fashion prestige. In this presentation, we explore the brand’s legacy. From its iconic stilettos to its presence in pop culture, Manolo Blahnik remains a benchmark for exclusivity and sophistication.

In a world where logos often dictate status, Bottega Veneta has built an empire on the philosophy of understated luxury. Founded in 1966 in Vicenza, Italy, the brand is renowned for its masterful craftsmanship, particularly its signature woven leather technique. Unlike many of its luxury counterparts, Bottega Veneta thrives on a "stealth wealth" approach, in favor of quality, innovation, and a loyal clientele that values discretion. From its hero products to its ever-evolving

For my Luxury Marketing course at Bentley University, my group analyzed Aston Martin, a brand that seamlessly blends heritage, craftsmanship, and cutting-edge innovation. Known for its timeless design, high-performance engineering, and association with prestige, Aston Martin has established itself as a symbol of luxury in the automotive world. This presentation explores the brand’s history, marketing strategies, target consumer lifestyle, and its positioning within the compet

My group was tasked in Luxury Marketing with analyzing Maison Margiela, an avant-garde French luxury brand known for its deconstructed aesthetics, anonymity, and conceptual approach to fashion. In this project, we explored the brand’s key influencer or ambassador, its most iconic product, its ownership under OTB Group, and the evolving customer profile. This deep dive helped us understand how Margiela maintains its cult status while redefining luxury through artistic expressi

For my Luxury Marketing course at Bentley University, my group was tasked with analyzing an American luxury brand and exploring its key influencer, brand identity, hero product, ownership structure, and future target audience for 2025. Through this presentation, we examined how the brand positions itself in the luxury market and what makes it stand out in a highly competitive industry.