As a Digital Marketing Assistant for professional ballerina Abigail Simon, I had the opportunity to work on a unique and exciting project of promoting her choreography featured in the Adam Sandler film Happy Gilmore 2 . From creating engaging posts and stories to helping shape the online presence around her work, I focused on building momentum and visibility across platforms in the lead-up to the film’s release. One of the highlights of this experience was attending the premi

Having previously attended both Paris Fashion Week and New York Fashion Week, I had already gained valuable insight into the fashion industry and started building meaningful connections. However, this season it was the first time I experienced it all from behind the scenes. After applying months in advance and being accepted, I joined as a Marketing Intern for NYFW SS26. In this role, I was deeply involved in shaping the creative content strategy for real-time event coverage,

During my Press & VIP Marketing internship at Paul Smith, I gained a well-rounded introduction to the fashion industry. While my academic focus is on the business side of luxury fashion, this experience gave me the unique opportunity to engage with the creative and stylistic aspects of the industry as well. It was an enriching summer that deepened my understanding and appreciation of both the strategic and artistic sides of fashion. Here are some examples of styling I assiste

As a wrap-up of my Press & VIP Marketing Summer Internship at Paul Smith, I was asked to present my thoughts on upcoming people/influencers/trends etc to their PR team. It was an incredible opportunity to share insights, and especially meaningful as the only North American intern on the team this summer.

During my VIP, Press, & Marketing Summer 2025 Internship, I was asked to create multiple pitches for Father's day, Wedding Guests, and Swimwear lookbooks / gift guides — many of which were sent to editors at outlets like Esquire , Women’s Wear Daily , Vogue , and more. Father's Day Pitch: Wedding Guest Pitch: Swimwear Pitch:

As digital marketing assistant for Abigail Simon, I was asked to craft a visual pitch to be featured on Good Morning America's segment.

For my Luxury Business Internship this summer, one of my projects was to curate email campaigns. Here are some examples of the introduction to the dynamic and original campaigns I designed and wrote.

I was asked to conduct a case study on Google and Instagram Ads for my Luxury Business Summer Internship. I picked a couple companies as examples, and found how much they invested and where, how their sales increased, the seasonal timing, the specific campaign concept, and the campaign visuals. Below are some of my findings:

For my Marketing Summer 2024 Internship, I was given a consignment research project where I looked into companies offering to repurchase products from customers, also known as "buyback." Additionally, I was looking into digital consignment which is when individuals sell their products through an online platform that handles sales transactions on their behalf. Many companies implement these programs, such as Eile en Fisher (pictured above), Juicy Couture, Reformation, Madewell

One of the projects given to me for my Luxury Business Summer 2024 Internship was to curate Instagram advertisements. Some advertisements were for the company overall and for a couple of specific brand products. For this, I used my knowledge from my marketing research conducted through other companies' Instagram advertisements from a previous project. Below are some advertisements I pitched to the team.

For my Luxury Business Summer 2024 Internship, I was asked to pull together a couple of retail companies and analyze their current marketing strategies, calls to action, how easy purchasing is, what the price points are, if you can see easily what other clients are purchasing, and in general thinking very critically when looking through the content and notating whatever sticks out to me. Below is what I have discovered :)