As a Digital Marketing Assistant for professional ballerina Abigail Simon, I had the opportunity to work on a unique and exciting project of promoting her choreography featured in the Adam Sandler film Happy Gilmore 2 . From creating engaging posts and stories to helping shape the online presence around her work, I focused on building momentum and visibility across platforms in the lead-up to the film’s release. One of the highlights of this experience was attending the premi

Having previously attended both Paris Fashion Week and New York Fashion Week, I had already gained valuable insight into the fashion industry and started building meaningful connections. However, this season it was the first time I experienced it all from behind the scenes. After applying months in advance and being accepted, I joined as a Marketing Intern for NYFW SS26. In this role, I was deeply involved in shaping the creative content strategy for real-time event coverage,

During my Press & VIP Marketing internship at Paul Smith, I gained a well-rounded introduction to the fashion industry. While my academic focus is on the business side of luxury fashion, this experience gave me the unique opportunity to engage with the creative and stylistic aspects of the industry as well. It was an enriching summer that deepened my understanding and appreciation of both the strategic and artistic sides of fashion. Here are some examples of styling I assiste

As a wrap-up of my Press & VIP Marketing Summer Internship at Paul Smith, I was asked to present my thoughts on upcoming people/influencers/trends etc to their PR team. It was an incredible opportunity to share insights, and especially meaningful as the only North American intern on the team this summer.