In my Fashion Photography course at Bentley University, I dissected Virgil Abloh’s Off-White Fall/Winter 2020 menswear show, titled “Tornado Warning,” presented at Paris Fashion Week. This image reflects Virgil Abloh’s show, Tornado Warning , which references his metaphor of “collaborative tornado” that he describes as his creative process. This is one of my favorite runway shows because it feels distinctly different from others, as it frames the pieces as something lived in

As part of my Sports Marketing coursework at Bentley University, I recently completed an in-depth analysis focused on the athleisure and athletic footwear industry, with a spotlight on Nike. This post presents my full analysis, including market trends, strategic insights, and a SWOT breakdown of Nike’s positioning in today’s highly competitive sportswear space. Sports Topic Analysis: Athleisure & Athletic Footwear Introduction/Background to Topic The athleisure and athletic

As part of my Strategic Marketing Management course at Bentley University, I conducted an in-depth industry, competitor, and company analysis on Liquid Death, one of the fastest-growing and most unconventional brands in the premium bottled water space. This assignment challenged me to explore the broader bottled water industry, evaluate key competitors like Essentia Water, and assess Liquid Death’s internal capabilities through a full SWOT analysis. The project offered valuab

This project was created as part of my Graphic Design course at Bentley University. The assignment asked us to take a complex topic and break it down for a general audience. I chose to focus on Luxury Branding x Design, exploring ten key ways that luxury brands communicate identity, heritage, and exclusivity through design. This project draws on examples from a range of leading luxury brands, including Chanel, Burberry, Louis Vuitton, Hermès, Tiffany & Co., Vogue, Prada, Céli