Consignment Research

For my Marketing Summer 2024 Internship, I was given a consignment research project where I looked into companies offering to repurchase products from customers, also known as "buyback." Additionally, I was looking into digital consignment which is when individuals sell their products through an online platform that handles sales transactions on their behalf.

Many companies implement these programs, such as Eileen Fisher (pictured above), Juicy Couture, Reformation, Madewell, Lululemon, Patagonia, and REI.

Throughout my research, I learned many new aspects of sustainable marketing, such as eligibility criteria, the valuation process, and different benefits of different payment avenues.