Taking A Page From The Prada Playbook

For my Luxury Marketing last assignment, my team and I reimagined Prada’s journey from its 1913 Milan origins to a digital-first powerhouse​​. We began with a concise brand overview, tracing Mario Prada’s leather-goods legacy through Miuccia Prada’s minimalist innovations, and mapped out key strengths, weaknesses, opportunities, and threats​​. Building on that foundation, we applied ten of the “anti-marketing” laws to show how Prada balances exclusivity with cultural relevance, then proposed “What’s In Your Prada?”, a TikTok-native, user-generated campaign designed to ignite Gen Z engagement in 2025​​.

In the sections that follow, you’ll see how we wove heritage, sustainability, and social storytelling into a cohesive strategy aimed at elevating Prada’s next chapter.