For my Luxury Marketing last assignment, my team and I reimagined Prada’s journey from its 1913 Milan origins to a digital-first powerhouse​​. We began with a concise brand overview, tracing Mario Prada’s leather-goods legacy through Miuccia Prada’s minimalist innovations, and mapped out key strengths, weaknesses, opportunities, and threats​​. Building on that foundation, we applied ten of the “anti-marketing” laws to show how Prada balances exclusivity with cultural relevanc

For my luxury marketing course, my group was assigned the task of creating a slideshow of some of our favorite luxury campaigns. Here are some examples of campaigns from Calvin Klien, Bottega Veneta, Miu Miu, Gucci, Loewe, Pierre Herme, and Jacquemus.

Manolo Blahnik is more than just a luxury shoe brand, it is a symbol of timeless elegance, exquisite craftsmanship, and high fashion prestige. In this presentation, we explore the brand’s legacy. From its iconic stilettos to its presence in pop culture, Manolo Blahnik remains a benchmark for exclusivity and sophistication.

In a world where logos often dictate status, Bottega Veneta has built an empire on the philosophy of understated luxury. Founded in 1966 in Vicenza, Italy, the brand is renowned for its masterful craftsmanship, particularly its signature woven leather technique. Unlike many of its luxury counterparts, Bottega Veneta thrives on a "stealth wealth" approach, in favor of quality, innovation, and a loyal clientele that values discretion. From its hero products to its ever-evolving

For my Luxury Marketing course at Bentley University, my group analyzed Aston Martin, a brand that seamlessly blends heritage, craftsmanship, and cutting-edge innovation. Known for its timeless design, high-performance engineering, and association with prestige, Aston Martin has established itself as a symbol of luxury in the automotive world. This presentation explores the brand’s history, marketing strategies, target consumer lifestyle, and its positioning within the compet

My group was tasked in Luxury Marketing with analyzing Maison Margiela, an avant-garde French luxury brand known for its deconstructed aesthetics, anonymity, and conceptual approach to fashion. In this project, we explored the brand’s key influencer or ambassador, its most iconic product, its ownership under OTB Group, and the evolving customer profile. This deep dive helped us understand how Margiela maintains its cult status while redefining luxury through artistic expressi

For my Luxury Marketing course at Bentley University, my group was tasked with analyzing an American luxury brand and exploring its key influencer, brand identity, hero product, ownership structure, and future target audience for 2025. Through this presentation, we examined how the brand positions itself in the luxury market and what makes it stand out in a highly competitive industry.

In my Luxury Marketing course in Paris, we were assigned an individual project where we chose a luxury company in a certain sector, did research and analysis on that chosen company, and then chose a different luxury company in a different sector to propose a collaboration. We then were asked to explore why we chose these companies, what the collaboration would look like, and an example of an influencer that can display the exclusive product.

For my luxury marketing course in Paris, we were asked to get into groups to choose which luxurious Parisian chocolate company to analyze. We visited a couple of Pierre Herme stores where we talked with some customers and employees and then created a presentation analyzing the website, e-commerce, social media, blog, and co-branding of our chosen company as well as comparing it with Herme's competitors.