The House of Leather: Bottega Venetta

In a world where logos often dictate status, Bottega Veneta has built an empire on the philosophy of understated luxury. Founded in 1966 in Vicenza, Italy, the brand is renowned for its masterful craftsmanship, particularly its signature woven leather technique.

Unlike many of its luxury counterparts, Bottega Veneta thrives on a "stealth wealth" approach, in favor of quality, innovation, and a loyal clientele that values discretion. From its hero products to its ever-evolving creative direction, Bottega Veneta continues to captivate both fashion insiders and A-list celebrities.

In this presentation for my Luxury Marketing class, we explore the brand’s rich history, iconic designs, celebrity endorsements, and the key elements that make it one of the most revered names in modern luxury.