The Unique Identity of Maison Margiela

My group was tasked in Luxury Marketing with analyzing Maison Margiela, an avant-garde French luxury brand known for its deconstructed aesthetics, anonymity, and conceptual approach to fashion.

In this project, we explored the brand’s key influencer or ambassador, its most iconic product, its ownership under OTB Group, and the evolving customer profile. This deep dive helped us understand how Margiela maintains its cult status while redefining luxury through artistic expression and unconventional design.