The Forbes article, "Is Luxury Still Worth It? Luxury Brands Try to Justify High Prices"  by Benjamin Voyer, explores the growing...

For my Luxury Marketing course at Bentley University, we were tasked with analyzing current trends and developments in the luxury...

As I dive deeper into my journey through the world of luxury with LVMH's new course on Retail and Customer Experience, I’m learning more about how it’s not just about selling products, but about curating unforgettable moments, creating emotional connections, and mastering the art of customer engagement. Here’s a glimpse into how this 4th course shapes my understanding of retail’s strategic role in the luxury sector: The course starts with a comprehensive introduction to the r

Being part of the Fashion Association at Bentley (FAB) has been an incredibly transformative experience, both personally and professionally. FAB is more than just an organization—it’s a platform where students passionate about the intersection of business and fashion can connect, learn from industry professionals, and collaborate with other creative and entrepreneurial minds. Starting as a Freshman Liaison and evolving into roles as Event Coordinator, President, and now Advis

The third course in the LVMH Insider certification focuses on the art and science of Creation and Branding, offering an inside look at how the Group’s Talents bring ideas, products, and concepts to life while ensuring their long-term success. Here’s what I learned: The Creation, “The Heart of Luxury”, section provided a deep dive into the creative process, emphasizing how LVMH’s Maisons uphold their heritage while pushing the boundaries of innovation. Talents from various bus

The second course in the LVMH Insider certification delved into the intersection of luxury and sustainability, offering a deep dive into the Group’s strategic focus on environmental and social responsibility. Here’s what I learned: The course began with a fascinating exploration of how luxury and society have been intertwined throughout history. Renowned professors shared insights into the evolving relationship, emphasizing how sustainability has become a central focus in mod

Embarking on the LVMH Insider certification journey has been an eye-opening experience, and the first course set the stage beautifully. Focused on introducing the world of LVMH and the broader luxury industry, it was a mix of fascinating insights, engaging content, and a deeper understanding of what makes luxury truly luxurious. Here’s what I took away from this foundational course: The course began by peeling back the curtain on LVMH, the global leader in high-quality produc

I chose to spend four months in Paris during the fall of 2024 to study at a Parisian business school, immersing myself in luxury marketing and French fashion. While there, I was fortunate enough to experience some events at Paris Fashion Week. To start off Fashion Week, I attended the L'Oreal show, which was its seventh annual fashion show, "Le Défilé," at the iconic Opéra de Paris. This event celebrated women's empowerment, inclusivity, and sisterhood, aligning with the bran

For my brand marketing summer 2025 internship application, I was asked to submit a marketing campaign concept board focused on Fall 2025 featuring tears of images (still life styling, editorial, artistic, branding, etc.) that I find aspirational for the brand’s creative direction and could be used as a potential collective campaign idea across email, digital and social platforms. I was asked to think like a marketer when pulling my aspirational tears and compiling the concep

In my Luxury Marketing course in Paris, we were assigned an individual project where we chose a luxury company in a certain sector, did research and analysis on that chosen company, and then chose a different luxury company in a different sector to propose a collaboration. We then were asked to explore why we chose these companies, what the collaboration would look like, and an example of an influencer that can display the exclusive product.

For my luxury marketing course in Paris, we were asked to get into groups to choose which luxurious Parisian chocolate company to analyze. We visited a couple of Pierre Herme stores where we talked with some customers and employees and then created a presentation analyzing the website, e-commerce, social media, blog, and co-branding of our chosen company as well as comparing it with Herme's competitors.

For my Marketing Final Presentation last semester, my group presented on our findings of how consumers are affected by influencers' online presence. Consumer Issue/ Phenomenon ​: Influencers started to appear when social media platforms like Facebook and Instagram gained popularity ​ Influencers are defined as someone who has "the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with his or her audience" (Geys

For my Luxury Business Internship this summer, one of my projects was to curate email campaigns. Here are some examples of the introduction to the dynamic and original campaigns I designed and wrote.

I was asked to conduct a case study on Google and Instagram Ads for my Luxury Business Summer Internship. I picked a couple companies as examples, and found how much they invested and where, how their sales increased, the seasonal timing, the specific campaign concept, and the campaign visuals. Below are some of my findings:

For my Marketing Summer 2024 Internship, I was given a consignment research project where I looked into companies offering to repurchase products from customers, also known as "buyback." Additionally, I was looking into digital consignment which is when individuals sell their products through an online platform that handles sales transactions on their behalf. Many companies implement these programs, such as Eile en Fisher (pictured above), Juicy Couture, Reformation, Madewell

One of the projects given to me for my Luxury Business Summer 2024 Internship was to curate Instagram advertisements. Some advertisements were for the company overall and for a couple of specific brand products. For this, I used my knowledge from my marketing research conducted through other companies' Instagram advertisements from a previous project. Below are some advertisements I pitched to the team.

For my Luxury Business Summer 2024 Internship, I was asked to pull together a couple of retail companies and analyze their current marketing strategies, calls to action, how easy purchasing is, what the price points are, if you can see easily what other clients are purchasing, and in general thinking very critically when looking through the content and notating whatever sticks out to me. Below is what I have discovered :)

The Black United Body at Bentley University hosts an annual Fashion Show every March. Last year's show had nearly 1,000 attendees who got to witness curated collections from local to Boston people-of-color designers modeled by Bentley University students on a 60-foot runway. The models in this show go through numerous castings, weekly practices, measuring sessions, interactions with fashion designers, and much more. This year, I decided to participate again. The theme of this

The Black United Body at Bentley University hosts an annual Fashion Show every March. Last year had nearly 1,000 attendees who got to witness curated collections from local to Boston people-of-color designers modeled by Bentley University students on a 60-foot runway. The models in this show go through numerous castings, weekly practices, measuring sessions, interactions with fashion designers, and much more. I am grateful to be included in the show again this year and wanted